![]() Snob Appeal: attempts to make a person feel like buying a product or going to a place will make them better than othersĪvant Garde Strategy: when an advertisement suggests that by using the product or going to the place, that person is smarter than others, ahead of their time, or is a trend setter. The management team requested HJ’s recommendation concerning how. To help plan an advertising campaign for the coming season Flamingo’s management team hired the advertising firm of Haskell & Johnson (HJ). The Card Stacking Tactic: when a company emphasizes the good things about their place or product, but just doesn’t mention the bad or negative things Case Problem 1 Planning An Advertising Campaign The Flamingo Grill is an upscale restaurant located in St. The Plain Folks Tactic: using good old fashion ideals, or qualities that good, ordinary people find valuable, to make their product or place seem more appealing Name Calling Tactic: criticizing your competition to make yourself look better The Glittering Generalities Tactic: using vague words to make the product or place seem wonderful without giving any real information about the product or place The Loaded Words Tactic: using emotional words to get people to buy their product or use their service The Repetition Tactic: when the product name or symbol is repeated many times during an advertisement The Transfer Tactic: linking a celebrity to a product to make people feel that if they use it they will be just like the celebrity The Testimonial Tactic: using someone famous to endorse the product or place by telling how they have used it or been there The Bandwagon Tactic: convincing people to go somewhere or buy something because everyone else is doing it Marketing plan: the whole plan for how a company will advertise its product or service including the situational analysis, advertising tactic, media strategy, budget, presentation packet, and pitchĪdvertising budget: a plan to show how much money a company will spend on each component of an advertising campaignĪdvertising presentation: a portfolio that an advertising firm has created for a company's advertising campaign along with a synopsis for how and why these items were createdĪdvertising pitch: presenting an advertising campaign to a client IDM Members meetings for 2022 will be held from 12h45 to 14h30.A zoom link or venue to be sent out before the time. ![]() ![]() Media strategy: a plan for how a company will use media to advertise their product or service in order to reach their target audience Situation analysis: identifying a company's product, service, target audience, competition, strengths, and weaknessesĪdvertising tactic: a technique used by a company in advertising that makes people feel a strong desire to purchase the company's product or service Demographics : the numbers and statistics about groups of people in a population ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |